Empowering Productive-Age Women Groups in Nagari Batu Bulek through Marketing of Traditional Food Integrated with Online Tour Packages
Keywords:
Productive-Age Women, Marketing, Traditional food
Abstract
The objective of this community service activity is to equip productive-age women with the necessary skills to package food, obtain PIRT (household food industry) licenses, develop product branding, and market traditional food by utilizing social media, websites, and e-commerce platforms integrated with online tour packages. This initiative indirectly contributes to improving the economic welfare of women in Batu Bulek and preserving the region’s traditional food. The skill development program for productive-age women groups in Nagari Batu Bulek in marketing traditional food integrated with online tourism packages was carried out through several stages, namely the preliminary stage, preparation, and implementation. The results showed an increase in participants’ understanding with an N-gain score of 0.36, which falls into the medium category. This activity also received positive responses from the participants, as indicated by the satisfaction survey with an average score of 93.7. Through this training program, productive-age women in Nagari Batu Bulek gained knowledge and skills in food packaging and product branding.
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[4] P. I. Suri, F. Zevaya, and H. Parkhurst, “Potensi Dan Prospek Industri Gula Aren Di Indonesia,” J. Islam. Econ. Financ., no. 2, pp. 251–264, 2024, [Online]. Available: https://doi.org/ 10.59841/jureksi.v2i2.1462
[5] E. Yusmaita, N. Nazifah, N. Padang, K. Padang, and S. Barat, “Participatory Education for Women Farming Group Processing Kolang-Kaling Into a Variety of Food Based on Zero Waste Concept Pendidikan Partisipatif Bagi Kelompok Wanita Tani Mengolah Kolang-Kaling Menjadi Aneka Makanan,” vol. 9, pp. 236–243, 2023.
[6] T. Hidayat, “Potensi Destinasi Wisata Olahraga pada Destinasi Wisata Puncak Pato Kabupaten Tanah Datar,” J. Tour. Sci. Technol. Ind., vol. 1, no. 1, 2022.
[7] D. Kepada et al., Pemanfaatan media sosial instagram sebagai media promosi objek wisata puncak pato kabupaten tanah datar provinsi sumatera barat skripsi. 2024.
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[9] M. Mardalena, A. Hidayat, S. Andaiyani, L. Liliana, and Z. Wulandari, “Strengthening Sme Food Products Through Product Packaging Training,” Abdi Dosen J. Pengabdi. Pada Masy., vol. 5, no. 3, p. 495, 2021, doi: 10.32832/abdidos.v5i3.930.
[10] D. Silvia, W. Prastiwinarti, R. Ningtyas, S. Imam, and N. P. Sari, “MENINGKATKAN KUALITAS UKM Mitra Dapoer Ikan Umi Ali yang Timur dan mitra Rendang Bu Guru di Bojong,” vol. 6, no. 2, pp. 347–353, 2023.
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[12] S. Otto, M. Strenger, A. Maier-Nöth, and M. Schmid, “Food packaging and sustainability – Consumer perception vs. correlated scientific facts: A review,” J. Clean. Prod., vol. 298, 2021, doi: 10.1016/j.jclepro.2021.126733.
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[14] N. M. A. G. R. A. ASTITI, “the Importance of Packaging in Marketing Traditionally Processed Products in the Women Farming Group Sumber Rejeki Banjar Cengkilung Peguyangan Kangin Denpasrar Bali,” AJARCDE (Asian J. Appl. Res. Community Dev. Empower., vol. 7, no. 3, 2023, doi: 10.29165/ajarcde.v7i3.327.
[15] W. Siwei, D. Cheng, and Y. Zhe, “The New Concept of Visual Communication in Brand Packaging Design in Contemporary Internet Context Visual Elements of Brand Packaging Design Graphic Design Color Recognition Layout Design Font Design Structure Modeling,” no. Icemeet, pp. 1299–1304, 2019, doi: 10.25236/icemeet.2019.264.
[16] V. S. Purborini, “Sosialisasi dan Pendampingan Pengurusan PIRT sebagai Upaya Pengembangan Kualitas Usaha di Usaha Kue Kering Lala, Kelurahan Pisang Candi, Kecamatan Sukum Kota Malang,” J. Pengabdi. Masy. dan Ris. Pendidik., vol. 1, no. 3, pp. 182–186, 2023, doi: 10.31004/jerkin.v1i3.47.
[17] S. Rahmawati, D., Meliana, M., Wahyuni, W., Maulidiyah, I., Saqila, E., Eilma, S., Fauziah, N., Nevy, B., Maulidiyah, M., Diana, S., San, A., Seran, M., Lovirna, F., Ilmu, F., Kesehatan, U., & Medika, “Jurnal Riset Ilmu Farmasi dan Kesehatan,” OBAT J. Ris. Ilmu Farm. dan Kesehat., vol. 2, no. 1, 2024, [Online]. Available: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=deN0d24AAAAJ&citation_for_view=deN0d24AAAAJ:ULOm3_A8WrAC
[18] M. NurSekti, M. Maolan, D. Noviana, and P. Fauziah, “Improving Marketing Skills Through Marketplace Platform Training for the Sunday Pahing Women’s Group of Wotawati Village, Gunungkidul, Yogyakarta,” J. Pengabdi. Kpd. Masy. (Indonesian J. Community Engag., vol. 10, no. 2, p. 86, 2024, doi: 10.22146/jpkm.87784.
Published
2026-03-10
How to Cite
Hidayati, H., Ulmi, F., Emiliannur, E., Yumna, H., & Hufri, H. (2026). Empowering Productive-Age Women Groups in Nagari Batu Bulek through Marketing of Traditional Food Integrated with Online Tour Packages. Pelita Eksakta, 9(1), 43-52. https://doi.org/10.24036/pelitaeksakta/vol9-iss1/313
Section
Articles
