Case Study: PPUPIK Mooghurt Team's Marketing Capabilities, Department of Biology, Faculty of Mathematics and Natural Sciences, UNP

  • Elsa Badriyya Fakultas Farmasi, Universitas Andalas
  • S. Syamsurizal Universitas Negeri Padang
  • Linda Advinda Universitas Negeri Padang
  • Resti Fevria Universitas Negeri Padang
DOI: https://doi.org/10.24036/pelitaeksakta/vol3-iss2/130
Keywords: mooghurt, PPUPIK, marketing

Abstract

PPUPIK Mooghurt is a business unit that is part of the Entrepreneurship Unit of the Student Association majoring in Biology, FMIPA UNP. To improve the performance of the PPUPIK Mooghurt business unit, a more reliable marketing strategy is needed. The purpose of PKM PPUPIK Mooghurt: to find out the marketing capability of the KWU HMJ Biology FMIPA UNP unit team and offer solutions to their problems. The marketing ability of the PPUPIK Mooghurt team in general has not been satisfactory, so solutions are given to carry out training and socialize mooghurt products to the public. The results obtained were an increase in marketing capabilities for the PPUPIK Mooghurt team, and the product became better known in the community because teachers were also able to disseminate information to their students.

References

1. Kartikasari DFCN. Pengaruh Penambahan Sari Buah Sirsak Dan Lama Fermentasi Terhadap Karakteristik Fisik Dan Kimia Yoghurt. Jurnal Pangan dan Agroindustri. 2014;2(4):239-48.
2. Harjiyanti P, Mulyani. Total Asam, Viskositas dan Kesukaan pada Yoghurt Drink dengan Perisa dari Buah Mangga sebagai Perisa. Aplikasi Tekhnologi Pangan. 2013;2(2):104-7.
3. Efendi MHShL. Peningkatan Kualitas Yoghurt Dari Susu Kambing Dengan Penambahan Bubuk Susu Skim Dan Pengaturan Suhu Pemeraman. MedEksakta. 2009;8(3):185-92.
4. Nofrianti RFARE. Pengaruh Penambahan Madu Terhadap Mutu Yogurt Jagung. Jurnal Aplikasi Teknologi Pangan. 2013;2(2):60-8.
5. Abdulwadud SAA. Strategi Pengembangan Usaha Dengan Pendekatan Blue Ocean Strategy. IPB: IPB; 2010.
6. Yani ABPP. Pengaruh Iklim Mikro terhadap Respons Fisiologis Sapi Peranakan Fries Holland dan Modifikasi Lingkungan untuk Meningkatkan Produktivitasnya. Media Pertanian. 2006;29(1):35-46.
7. Triyono A. Mempelajari Pengaruh Maltodekstrin Dan Susu Skim Terhadap Karakteristik Yoghurt Kacang Hijau (Phaseolus radiatus L.). Rekayasa Kimia dan Proses. 2010;1(1):1-9.
8. Puspita SdTAF. Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Yoghurt. Unpadj: Universitas Padjajaran; 2014.
9. Fatati ASN. Usaha IbIKK Kambing Merah. Jurnal Pengabdian Pada Masyarakat. 2014;4(1):1-10.
Published
2020-11-30
How to Cite
Badriyya, E., Syamsurizal, S., Advinda, L., & Fevria, R. (2020). Case Study: PPUPIK Mooghurt Team’s Marketing Capabilities, Department of Biology, Faculty of Mathematics and Natural Sciences, UNP. Pelita Eksakta, 3(2), 160-165. https://doi.org/10.24036/pelitaeksakta/vol3-iss2/130
Issue
Vol 3 No 2 (2020): Pelita Eksakta Vol. 3 No. 2
Section
Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.